Insight
Automation stack for small businesses (Make/Zapier/Airtable)
Which tools matter, how they connect, and what to avoid when automating workflows.
Core tools
Airtable/Sheets for data, Make/Zapier for workflows, calendars for scheduling.
Best practice connections
Use one source of truth, validate data and log every step.
Avoid tool sprawl
Start small, document flows and expand only after results.
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We design and document the right stack for your team.